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Automobile manufacturer E-LEAD front windshield electronic head-up display shipped to China factory

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Automobile manufacturer E-LEAD front windshield electronic head-up display shipped to China factory
發布日期   2020-12-28

United Daily News

E-LEAD Electronics (2497), a major automotive electronics manufacturer, has received orders from a number of mainland automakers for its front glass head-up display (WHUD) and has started shipping it. The fourth-quarter results have grown compared to the same period last year, optimistic about next year's performance.

This year, E-LEAD Electronics has seen the light of the day. In 2015, it was sued by CUB ELECPARTS INC. for infringing its copyright. After years of litigation, the Intellectual Property Court ruled that E-LEAD Electronics won the case in the second instance in December.The unfavorable judgment of the first instance against E-LEAD Electronics was all discarded.

Although E-LEAD Electronics was affected by COVID-19 in the first half of the year, its performance was not as good as expected, but the revenue in the second half of the year has shown a month-by-month growth. The market observes that the China will be limited in the future, the Thailand is gradually recovering its momentum, and Indonesia will have a The new project of in-vehicle main unit has been mass-produced and shipped, and E-LEAD Electronics' follow-up operation growth can be expected.

E-LEAD Electronics said that in the future, it will specialize in head-up display products in the China, and actively promote the European, American and Japanese; the Southeast Asian will continue to develop products such as car audio and video hosts, surround view systems, reversing development, car wireless chargers, and make good use of cars. The market advantage of electronics for many years has increased market share.

E-LEAD Electronics has gone through more than three years of transformation and development. The front windshield head-up display (WHUD) has gradually been mass-produced and shipped, and has successively obtained development projects from many car manufacturers in China. In addition to the head-up display on the front windshield, E-LEAD Electronics has also developed an augmented reality head-up display (AR HUD) to strengthen the competitiveness of the head-up display products. It hopes to expand to the parent plants of European, American and Japanese car factories based on the actual performance in the China.

The head-up display on the front windshield must be familiar with and possess the principles and technologies of electronics, mechanism, physics, optics, etc. The barriers to entry are quite high. In the past, only high-end models such as Benz, BMW and Audi were equipped. The main supply chains are European and Japanese manufacturers Denso, Japan Seiki, Continental, etc. In the future, with the development of self-driving cars and electric vehicles, it is expected that major car manufacturers will plan head-up displays as a necessary safety device.